Plumbing Target
Precision Plumbing Pros
Dominating the Map Pack in 90 Days
Cost Per Lead
$120 (Ads)
Cost Per Lead
$32 (Organic)
“Our website was beautiful but getting zero traffic. They revamped our structure and built specific city pages. We now rank #1 for water heater repair in 4 different towns.”
The challenge
Precision had a good-looking site that ranked for nothing and leaned entirely on expensive paid ads at $120 per lead.
What we did
- Restructured the site into service and city silos
- Executed a local SEO and review-velocity program
- Built dedicated pages for each town they serve
The result
Organic cost per lead dropped to $32, and they now hold the #1 Map Pack spot for water heater repair across four towns.